Capture commercial search demand with tightly structured campaigns, relevant ads and accountable conversion tracking.
Typical problems reviewed
- Important opportunities are hidden by weak structure or incomplete data.
- Work is being completed without a clear order of priority.
- Performance is measured at a channel level but not against lead or revenue quality.
Key deliverables
- Keyword and intent mapping
- Campaign and ad-group architecture
- Ad copy and landing-page alignment
- Search-term and negative-keyword management
Working process
- Collect available context and access.
- Analyze the current implementation and evidence.
- Prioritize findings by impact, effort and dependency.
- Present recommendations and implementation options.
Is measurement included?
Relevant conversion and reporting requirements are reviewed as part of the engagement.
Can findings be implemented by an internal team?
Yes. Recommendations can be documented for internal implementation or completed as part of a wider engagement.
Start with evidence